Having worked on the branding and website for Tonsho, we were asked to create a direct mail campaign to target potential users working within the creative industries. We decided the most cost effective way to engage with users would be to run a relevant competition for those who sign up as a result of receiving the mailing campaign.
The mailings made good use of stock photography with tongue and cheek straplines, with the campaign proving a huge success resulting in a surge of signups.